It is a fact, YouTube has become the second search engine in the world! It’s the obvious turning point of the video media on the internet which is becoming more accessible from anywhere on our mobiles, tablets and connected TVs.
Are there any good reasons other than practical and technological use for the Visitors?
They prefer to see and hear explanations and practical advice, why? In search of a more human relationship through the visual transmission of the knowledge.
The social power of a video
The social power of a video is often underestimated by those who are convinced that video will never replace a good text and yet, the video format encourages more to engage and maintain a relationship, create reactions, encourage the sharing of your video content.
- A human presence (a video presenter mode) brings some credibility to the information shared. If the information gives added value, you quickly recognize it.
- A vocal presence (a screencast commented) can produce the same effect.
- The motion captures attention: It is embedded in our DNA since the beginning of time and the video is a great medium to transmit information by minimizing the risk of being “zapped”.
- Emotions are contagious: body language, enthusiasm speech provoke more willing to share your information (the “Like” button or “Subscribe to the Youtube channel”).