How Google’s Updates Can affect SEO Industry & Content Quality in Future

A few months ago, Google decided to introduce encryption on its search service. Needless to say, the decision created ripples in SEO industry.

It was the WebSiteMagazie that first broke the news. They even went on to claim death of SEO in near future but then retreated a bit to point it out that despite being a big change, this data removal has placed on a slow burn though SEO techniques are slowly adapting.

Without any knowledge of which search keywords bring which visitors to a particular page, search engine optimization will emerge stronger than ever as the professionals in this line will have to be more focused on content and management.

In a nutshell, Google has done a good job to better their service.

Google has also introduced other adjustments in their search algorithm including priority of quality over quantity, long-tail keywords etc which back things up, according to analysis. Some are referring to privacy improvements though many are of the view that Google is making effort to enhance value in the index instead of returning anything and everything closely related to a particular keyword-rich search phrase. What is more, Google Keyword Planner and AdWords are still there.

From SEO perspective, Keyword Planner is described as a catch-up tool. In other words, the SEO professionals who base their keyword suggestions on AdWords are placing faith in what are likely to be perceived as the most popular phrases by the AdWords buyers. It means viability of a keyword phrase though the two-fold danger should not be overlooked. The first and foremost danger is that reliability will be missing while building an SEO strategy around it.

Another danger is with removal of keywords from referring URLs, Google will forcefully drive the traffic achieving companies and entire SEO over to AdWords. This will push up prices and the sponsored results are more likely to have high relevance to the visitors.

Should this happen, it will be an AdWords buyer’s market. It implies those with high affordability will out-perform – if not edge out – those who are not so financially fortunate. Those who had a light budget for SEO purpose could get good results by researching on the keywords that worked and leveraging the same in the free index. In absence of this possibility, power will be back to the AdWords clients.

Google’s move is regarded as a good means to value high quality content. And according to many, this is the real intention behind instead of a drive for more profit especially for a company which once sloganed “Don’t be evil”.

Password Selection – How to Create a Strong Password

Strong PasswordThe best way to keep your online accounts and information secured is to use a strong password. Most of the internet users don’t have any idea of what a strong password is all about. Even they are not much aware that weak password is an easy point to unauthorized entries.

Now what does it mean by unauthorized access? It refers to any successful attempt to use your website or information without your permission. The hackers use others’ information for their own malicious purpose. Password protection is a way to prevent such attacks.

What is a strong password?

There are several dos and don’t to ensure that your password is strong. It should not contain anything that can give a clue to vital information. Is it composed of numbers that are strongly related with you? Does it contain your pet name or name of your pet, your favorite sports team, favorite writer or book, your anniversary or date of birth? It’s more likely that somebody who knows you well could easily guess what you might use for your password.

It is necessary for the internet users to have a strong password which is easy to memorize at the same time. However, your selection of password should be challenging for others to guess correctly. The hackers can easily find out your password if it contains a name or number or anything else from the vocabulary.

The best and strongest protection password should contain the following characters:

  • At least 2 capital letters
  • At least 1 lower-case letter
  • At least 2 signs (though it is optional)
  • At least 1 number

Entering a protection password might not be that much difficult if you follow the simple rules as stated above but it might not be easy to remember the character-numeric combination. Here is a guideline how you can remember your protection password easily.

  • Begin with an easy name or term (It must be at least 8 figures lengthy).
  • Modify two figures that resemble signs. For example, use @ for a, $ for s, ! for 1 and so on.
  • Change a correspondence to identical variety. For example, use 0 for O, 1 for l, 8 for b etc.
  • Remember to add some padding figures like ………

It is better for you to create a few passwords and use them in a recycling way for different gadgets and widgets. However, make sure that you don’t recycle your most essential passwords.

Website, Domain Name Registration & Web Hosting – Three Steps to Step into Virtual World

websiteIf you want to put yourself on the search engines with business bag and baggage, you must have a searchable domain name. Let us first start with importance of a website and then gradually proceed to domain name registration and web hosting service.

Is it important to have a website?

Every business, big or small, has potentials to grow up but that can never be realized if it is not advertised or promoted properly. Virtual world has provided the entrepreneurs with a platform to publicize their products to worldwide audience. It is much more an effective medium when it comes to brand publicity or product promotion. It is also a cost-excellent medium to reach your target audience throughout the world.

Get your domain name registered

Once you have decided to have a website, it is high time to go with a domain name registration. At first, choose a name that has not been assigned to any other website. In a word, the name should be unique and available to you. Domain name actually reserves a space for you website in the virtual world. If you provide your domain name to someone else, it will leave a big impact on your business. You will be able to set up connection to different branches by allowing them to be on the same server and distribute the cost accordingly.

Choose the right web hosting

As far web hosting is concerned, you have three options to choose from – shared hosting, virtual hosting and dedicated hosting. Shared hosting is least expensive but features not so great benefits for the users. It offers less uptime and speed is not great too. Still, it is best for the small businesses as they are short on hosting budget and can do without high uptime and excellent speed.

Virtual web hosting is a much improved version, allowing multiple users to share the same physical server. However, each virtually divided segment assigned to particular user behaves like an independent dedicated server.

Dedicated hosting is definitely the best choice if you can afford it. Definitely expensive it is but dedicated hosting offers high uptime and speed. What is more, it offers enhanced internet security for the users. Security is most important when you are on the web because if the hackers get an access to your personal details, it might cast a bad spell on your business. Whatever type of web hosting you choose to go with, make sure to deal with a reliable service provider to get best value for your investment.