Keyword Density – Is It Really Important

Choice of right keywords is very important for your SEO success. A keyword refers to a single word or phrase that the online crews input in their search browser to get information about a product or service relevant to the particular term.

However, selection of keyword is not enough and you need to maintain density of the same in the body of your content. Keyword density is considered extremely critical to get a good rank in the leading search engines such as Google, Yahoo and Bing. Each of different search engines has different algorithms which play a significant role in determining the ranking of a particular website in the search result page.

What is keyword density?

Search engines have strict guidelines regarding keyword density and the websites owners, who cross the limit of keyword tolerance, are punished with drop in site ranking. However, Bing and Yahoo usually accept a higher density compared to Google. Keyword density actually refers to how many times you should use the word or phrase on your website or in content taking a tour of the web world. A keyword or keyphrase is usually used after some interval in a website or an article. And keyword density is determined in respect of total volume of words.

In bygone days, many of the SEO experts were almost obsessed with keyword density. They used to devote a good share of their SEO work related time to perfect formulation of keyword density. Surprisingly, they were not much concerned over preparing a list of most effective keywords that will earn them a good ranking. However, things are much changed now and the SEO professionals are equally attentive to finding out the right keyphrases and maintaining the density as specified by the search engines.

Keyword density refers to a procedure of optimizing your web page or any content around a certain keyword phrase. According to the latest rule, the keyword density should be within 1-1.5%, implying that the particular keyphrase will appear 4-6 times in a 400 words long content. There is no universal rule and recipe in regards to keyword concentration as degree of acceptability greatly varies from one search engine to another.

Surpassing the specified limit of keyword density will put search engines on high alert and as a result, your web page, articles and blogs will be considered as spam. This over-stuffing destroys the flow and readability of the language, lowering interest and conversation rate of the readers. This is a serious penalty that you have to pay for an extremely keyword-rich web or SEO content.

How to Choose SEO-Friendly Web Hosting

From the view point of online marketing purpose, it is crucial to choose SEO-friendly web hosting. With multiple web hosting options around, some crucial factors must be taken into consideration while selecting a host to represent your website. Here are some guidelines for you to follow while electing a SEO-friendly hosting provider.

Tips #1

Consider your target audience based on geographic features. Are those potential visitors coming from specific locations or all over the globe? In other words, where do they live? This question is crucial to your web hosting choice. This will ultimately decide if you are looking for a high rank in regional or international search engine listing.

Tips #2

Check the IP address type. If you are a starter, it is more likely that you won’t be able to afford a dedicated hosting server. However, if you decide to work with shared web hosting, it will save a great deal of money. A dedicated web server has a slew of benefits, the best of which being high speed and uptime. This will possibly leave a greater impact on ranking in search engine page listing. However, you should know that having a dedicated IP address will inflict a negative effect on your website’s Google ranking. So it will be better for you to have a combination of a dedicated IP address and shared hosting.

Tips #3

You must have a clear idea about the requirements for databases and programming languages. FTP clients and MySQL, PHP database are essential for your website development. Take into consideration all those specific features that the web hosting provider could offer. SSI,.htaccess, . Perl CGI-BIN etc ensure your website’s reliability.

Tips #4

Nothing could be more irritating for the visitors to find out while making a visit to your website that it is not opening or taking a lot of time to load. So make sure to deal with a web hosting provider that guarantees high uptime, say 99.9% – 0.1% downtime is pardonable. If you opt for cheap hosting service at the expense of uptime and performance, you will be putting reputation of your business at stake.

Perform research to find out if the service provider has any redundant connection to minimize the possibility of unavailability of your website. Availability of redundant facilities mean the web hosting provider will make a quick replacement should your existing internet connection get interrupted.

Tips #5

Consider customer support. Is it readily available? Without instant and reliable customer support and technical assistance, you will be in great trouble in times of your needs. A good customer system should be one of your priorities while selecting a web hosting option.

How Publishing of Articles in EzineArticles Can Benefit Your SEO Effort

Content writing is one of the most important aspects when it comes to internet marketing. Fresh and quality content is what Google likes most. Content writing is a vast aspect which includes writing articles, blogs, press release and many more. However, here we will only discuss about submission of articles. There are several ways to approach your online marketing strategy and article submission is surely one of them.

There are multiple sites where you can post your articles to get them published. EzineArticles is, without any doubt, most widely visited and popular article site that values crispy, informative and well-written content. Usually, this site covers every familiar subject. Having your work published in EzineArticles will allow you to optimize your SEO Endeavour and money-making potentials.

It is an article site of high ranking and features stringent editorial guidelines. Such sites never allow direct promotion of products and services in the body of work or even through an affiliated link for the same purpose. However, there are still good many ways to go around it. These articles are submitted with an objective to stir up curiosity among people as well as build up brand awareness among the potential readers. To put in other words, these article submission sites are used to drive traffic towards your website which is hyperlinked to your content through an anchor text.

The way to get the best result is to write a string of articles relevant to the particular niche of your business. For example, if you deal in web design and development, you need to write on these topics. Make your content engaging, covering different topics in relation to the same subject. It is your responsibility to dish out unique and current information to be a clear stand-out from others in the same line.

Another advantage of getting your articles published in EzineArticles is this site is often visited by the search engine crawlers. These crawlers are always in search of fresh, informative and quality content. The search engines make their way through the links contained in the body and/or author’s bio to the websites. This process leads to indexing and ranking of web pages, resulting into a high volume of traffic.

It is an open secret that more traffic almost equates to more sales. If the visitors like your articles, they will click on the links and land on your website. The rest is up to designing of your website as well as the content and product portfolio contained in it to convert visit into sale.

How Google’s Updates Can affect SEO Industry & Content Quality in Future

A few months ago, Google decided to introduce encryption on its search service. Needless to say, the decision created ripples in SEO industry.

It was the WebSiteMagazie that first broke the news. They even went on to claim death of SEO in near future but then retreated a bit to point it out that despite being a big change, this data removal has placed on a slow burn though SEO techniques are slowly adapting.

Without any knowledge of which search keywords bring which visitors to a particular page, search engine optimization will emerge stronger than ever as the professionals in this line will have to be more focused on content and management.

In a nutshell, Google has done a good job to better their service.

Google has also introduced other adjustments in their search algorithm including priority of quality over quantity, long-tail keywords etc which back things up, according to analysis. Some are referring to privacy improvements though many are of the view that Google is making effort to enhance value in the index instead of returning anything and everything closely related to a particular keyword-rich search phrase. What is more, Google Keyword Planner and AdWords are still there.

From SEO perspective, Keyword Planner is described as a catch-up tool. In other words, the SEO professionals who base their keyword suggestions on AdWords are placing faith in what are likely to be perceived as the most popular phrases by the AdWords buyers. It means viability of a keyword phrase though the two-fold danger should not be overlooked. The first and foremost danger is that reliability will be missing while building an SEO strategy around it.

Another danger is with removal of keywords from referring URLs, Google will forcefully drive the traffic achieving companies and entire SEO over to AdWords. This will push up prices and the sponsored results are more likely to have high relevance to the visitors.

Should this happen, it will be an AdWords buyer’s market. It implies those with high affordability will out-perform – if not edge out – those who are not so financially fortunate. Those who had a light budget for SEO purpose could get good results by researching on the keywords that worked and leveraging the same in the free index. In absence of this possibility, power will be back to the AdWords clients.

Google’s move is regarded as a good means to value high quality content. And according to many, this is the real intention behind instead of a drive for more profit especially for a company which once sloganed “Don’t be evil”.

Keyword Research – Advanced Techniques

Keyword analysis is the first step of SEO work. If you want a good rank in search engine result ladder, choosing the right keywords that are in high relevance with your business type is extremely important.

Majority of time spent for keyword research goes into trying to figure out what the users may type in the search box while looking for content. Choice of words is crucial to search engines as different words serve different purposes and also instruct the search engines what to do – dish out information, make a purchase or anything else.

Now, according to the specific goal of the website owner, an SEO professional may have high traffic flow in mind. The experts can also target those who are more likely to convert to customers. In either of the cases, the SEO experts often find themselves trying to do an uphill task while keeping themselves aware of frequent changes of algorithms, which are meant to produce more relevant results for the users.

The result, in depth, refers to a three-tier balancing act of traffic volume, expenses to achieve that volume and the ratio of buyers to browsers. There are three ways that can be of good help for you to redress the balance a bit:

  • Keyword Fishing – To find new trends for keywords
  • Keyword Mining – To assess visitors’ behavior against emerging keyword trends
  • Combination of Fishing & Mining – An SEM method of ‘bait and create’

Keyword Fishing

The technique is fairly simple. A URL is chosen for analysis and copied into Google Keyword Planner or any such tool. Here, a list of keywords, relevant to your webpage, will be generated. The trick is to choose a suitable URL. Online forums often give better URLs. You can also turn your attention to social URLs and sites.

Keyword Mining

This technique requires in-depth knowledge of filtering as well as ordering capabilities of the specific traffic analysis tool and also keyword analysis tool, which can disclose the search terms that can drive the prospective customers to the webpage in question.

Use the keyword analysis capabilities of Google Analytics or any equivalent tool in combination with the research tool to find out the most suitable long tail keywords.

‘Bait and Create’ SEM

For more effective result, you can also combine both fishing and mining. Choose a high-profile website receiving high organic traffic to optimize content around the high traffic keywords which is a direct result of fishing. After that, use mining to generate a pool of long-tail keywords that can be used to develop content on the main website.