Parallax Scrolling has emerged as one of the latest trend in the industry of web design and development. However, it is often claimed in many online articles and blogs that most of the parallax scrolling websites are not SEO-friendly.
Origin & Definitions of Parallax Scrolling
It was originally developed for video gaming to add ‘special effects’ that will provide the audience with an illusion of depth. The technique moves different layers of images, content or background at different speeds.
Parallax Scrolling & Current Trends in Industry
Without any doubt, parallax scrolling is the current trend in the industry. The trend can be traced back to 2011 when Ian Coyle designed the first Parallax website for “Nike Better World”. The trend is going strong in 2014 and likely to be in style for few more years to come.
A website, despite its good look and great functioning, gets lost in the online crowd of websites if it fails to rank high in search engine result window. One thing you should remember in this regard that most of such websites are not SEO-friendly never means that they can’t be friendly with SEO techniques and tactics.
Here are some more facts about parallax scrolling:
- Regular on-page SEO requirements like address in footer, schema etc will apply. Make sure to start with SEO architecture before applying the design to the same.
- If you want to develop a version of your website for mobile, parallax scrolling is not an ideal choice as it will make website heavy. For mobile views, do remember to remove parallax scrolling.
There are three effective techniques to ensure a good rank for your parallax scrolling website.
This technique involves use of JQuery for one page parallax scrolling web design to give it tweaks for search engine optimization.
Advantage: Good solution for one page parallax hosting in need of SEO treatment. It also works well for the small websites that want to avoid hard core and more complicated analytics.
Disadvantage: Never good for in-depth analysis.
It is a very simple technique that requires you to start a SEO web frame and then apply parallax scrolling design effects on every SEO URL.
Advantages: Easy to implement and good for analysis.
Disadvantages: Too much of parallax scrolling will make loading slower.
The last one involves application of parallax hosting on the homepage and then includes other SEO-friendly URLs sans parallax scrolling.
Advantage: Flexible and lightweight website that is easy to create.
Disadvantage: Not optimizing creativity or making the website highly interactive.