Importance of Geo Tagging for Effective SEO

Have you ever noticed online search pattern? It is getting more and more tailored-made as per online visitors’ personal preference. Physical location plays an increasingly significant role to find out your target audience. Do you know that nearly thirty percent of online searches in Google are local searches? This reasons why telling search engine the location of your target audience is so much important.

There are four ways for a business to implement geo targeting in SEO. Here are those:

ID Address Hosting

If your target group of customers lives in one geographical location, make sure to host your website in the same region. This is because the hosting server’s ID address will be identified as being in the same location as the ID address of internet users in the same area and that way, your website will get priority when users will search for what is relevant to your business niche.


If you give a geo tag to your web page, it will inform Google which particular region the page is targeting. The best advantage of geo tagging is that the users in that particular region can locate your company more quickly in the search results. The geo tag is placed in the header section of HTML on a web page. If you use CMS or content management system for your website update, you would be easily able to add tags with help of CMS interface.

Language Tag

Tags refer to small pieces of data placed on HTML code of a web page. It serves additional information to the search engines and browsers. Language tag tells search engines about which language is used in your website. The language tag is used by Google for the purpose of geo tagging and you can use it in the same way.

Country-Specific Domain Name

The country-specific websites are a good idea if you are targeting international audience. Alternatively, sub-domains can also be used to target customers by location and/or language. For example, if is your website and it is based on English language, you can easily target the Spanish-speaking people in their native country by choosing subdomain es. to host your pages.

If you use geo tagging techniques as a part of your strategic SEO plan, it will enhance your website’s visibility in the search result pages. Geo tagging is a way to direct your website to local audiences and that brings you quality leads in short span of time.

How to Make Parallax Scrolling Websites SEO-Friendly

Parallax Scrolling has emerged as one of the latest trend in the industry of web design and development. However, it is often claimed in many online articles and blogs that most of the parallax scrolling websites are not SEO-friendly.

Origin & Definitions of Parallax Scrolling

It was originally developed for video gaming to add ‘special effects’ that will provide the audience with an illusion of depth. The technique moves different layers of images, content or background at different speeds.

Parallax Scrolling & Current Trends in Industry

Without any doubt, parallax scrolling is the current trend in the industry. The trend can be traced back to 2011 when Ian Coyle designed the first Parallax website for “Nike Better World”. The trend is going strong in 2014 and likely to be in style for few more years to come.

A website, despite its good look and great functioning, gets lost in the online crowd of websites if it fails to rank high in search engine result window. One thing you should remember in this regard that most of such websites are not SEO-friendly never means that they can’t be friendly with SEO techniques and tactics.

Here are some more facts about parallax scrolling:

  • Regular on-page SEO requirements like address in footer, schema etc will apply. Make sure to start with SEO architecture before applying the design to the same.
  • If you want to develop a version of your website for mobile, parallax scrolling is not an ideal choice as it will make website heavy. For mobile views, do remember to remove parallax scrolling.

There are three effective techniques to ensure a good rank for your parallax scrolling website.

Technique #1

This technique involves use of JQuery for one page parallax scrolling web design to give it tweaks for search engine optimization.

Advantage: Good solution for one page parallax hosting in need of SEO treatment. It also works well for the small websites that want to avoid hard core and more complicated analytics.

Disadvantage: Never good for in-depth analysis.

Technique #2

It is a very simple technique that requires you to start a SEO web frame and then apply parallax scrolling design effects on every SEO URL.

Advantages: Easy to implement and good for analysis.

Disadvantages: Too much of parallax scrolling will make loading slower.

Technique #3

The last one involves application of parallax hosting on the homepage and then includes other SEO-friendly URLs sans parallax scrolling.

Advantage: Flexible and lightweight website that is easy to create.

Disadvantage: Not optimizing creativity or making the website highly interactive.

Dedicated Hosting on Windows & Linux

Many companies are offering unlimited and cheap web hosting on dedicated servers. However, the reality is only a few among the users understand what they need to consider while considering hosting service. The basic and most popular hosting options include Windows and Linux. In this article, we will compare between these two most popular web hosting choices to clarify the pros and cons on both sides so that you can make an informed choice for your purpose.

What will work best in your case will depend on the applications you will run on your server, target traffic, content type and the kind of control you expect to enjoy.

OS Choice for Web Hosting

Let us start from installation. Many website owners have a preference for Linux. However, its incompatibility with ASP, ASP.NET, MS SQL also creates problems. Assess the development plans, scope and expected necessary system functions on the back-end to make sure whether Windows-based application will serve your purpose or an alternative option will make an ideal choice for you.

Consider Security

Security is another important feature that can make huge differences between two available options for unlimited web hosting. Windows is considered to be an inefficient OS to deal with security threats and so is often prone to virus and attacks from hackers, placing additional work on the users.

Depending on what kind of information you want to host on your website, consider its security and also calculate the total time to update as well as adjust security measures to deal with more frequent security issues on a Widows-based server. On the other hand, web hosting on a Linux server is not a favorite target for the hackers and also offers enhanced protection against viruses, malware and other kinds of security threats.

Consider Cost

Cost is another factor that makes a big difference between these options. For many users, this is the major factor to sway their decision in favor of a particular type. A Linux OS can beat Windows in this niche as it is an open-source system and so can be set up at free of cost. In case of Windows dedicated hosting, the users are required to pay licensing fees yearly to Microsoft.

If it comes to performance and browser-level experience, both options are at par. But for the users who want to optimize their hosting experience, cost and level of security are considered key factors differentiating the two.

Why Dedicated Hosting is the Best Solution for Your Ecommerce Website

Before jumping to the segment how dedicated hosting can benefit eCommerce website, let us first introduce what dedicated hosting is all about. It is a hosting type completely dedicated to your purpose. This is particularly ideal for those who always want to make the most of the coming opportunities for them and their eCommerce websites.

Dedicated hosting refers to a server that provides you with ultimate freedom. You don’t need to worry about if the server will crash or to wait because your server is offering service to others in the line. Some are against going with dedicated hosting while starting their eCommerce websites on a small scale. But what looks like a small enterprise may become a big tree in future. What will you do if it picks up in popularity and there are more items to add to your online store?

It means you should leave room for expansion. So even when you are starting out, consider having support for your eCommerce site through dedicated hosting server which is fully committed to your cause. Now the question is how dedicated hosting can benefit your website and help you edge out your competitors? To learn that, read the rest of the article.

  • You are not alone in league; many are selling products through ecommerce websites. So you need to have a site that enjoys uptime now and always. Involving dedicated hosting for your purpose reduces the possibility of downtime even when the server reaches the mark of maximum traffic volume.
  • Dedicated hosting offers you unlimited space. You can compare it with a large storehouse where you can add new inventories as per you needs. And there is no chance that you will run out of space.
  • Dedicated hosting features flexibility. You can do with your server whatever you like. If you think the server is running slowly, you are allowed to reboot it any time; after all it’s your server.
  • You can change the look of your eCommerce site and also append to and/or modify its functions. You are also allowed to integrate business blogs into the eCommerce website, post images (as many as you want), install flash images. And what is more, you never need to worry about whether stuffing all these will negatively affect your site’s performance.
  • With dedicated hosting, it gets fairly easy to add new products and prices, change contents and manage payment processing.

So if you ever think about creating an eCommerce website, consider dedicated hosting to serve your needs.

What Are the Major Benefits of SSD Web Hosting?

The full form of SSD is “Solid State Drives”. Web hosting enables the companies and individuals to easily and quickly access their websites on the internet. Hosting serving is also important to launch your websites on World Wide Web. SSD is meant to speed up access to your website. For the website owners, increased speed is the most common demand as it is liked by the e-visitors and encourages them to make a visit to your website. Integration of SSD technology makes a big difference when it comes to speed factor. SSD is usually preferred when there is not adequate amount of web space. Here are some major advantages of using SSD web hosting:

SSDs are made of microchips. These store information in stable memory chips which don’t contain any moving part. Just compare it to the conventional HDDs which are made of mechanical components. They consume more power, limit computer speed and are prone to damages. SSDs take minimum power to perform and have a long life. What is more, they provide excellent performance. This is because; SSDs have microchips in their making. These advanced drives are considered more efficient and reliable

Another mention-worthy advantage of using SSD is it offers great data transfer speed as compared to traditional storage on your computer. SSD has no moving parts, which often slow down a drive’s performance. Data transfer on SSD takes place very fast. It has been proved that applications on web hosting load 67% faster if you are using a solid state drive. That ultimate speed difference is what has earned SSD massive popularity, replacing the conventional HDD installation.

If your company heavily depends on web hosting as well as web-based applications, use of SSD is of extreme importance. These SSDs can be used in the web servers, which will ultimately add to the efficiency of web hosting. If you have ventured out on the internet via a website, it is highly likely that your web presence will be a soft target for the worms, viruses, hardware crash, network failures etc. If the HDDs are replaced by SSDs, these threats will be either completely eliminated or reduced to a greater extent. So if you want to avoid those threats (obviously you want that), make sure to go with solid state drives.

With SSDs, you will be getting more disk space and higher rate of data transfer. This will surely benefit an organization to host multiple files, images and pages. A busy site always makes a heavy use of server hardware processing. So you will be in dire need of a reliable hardware system including SSDs which will be able to manage the rushing traffic to your website.