Launching and managing an e-commerce website is not an easy task. So many details have to be considered, it is easy to overlook some important key aspects for the success of your site. Just like a traditional shop, customers have certain expectations while shopping online. If these needs are not met, your customers may never return to your site, or they could share their bad experience with others on forums, blogs and social networking sites.
Here are 5 Tips to Attract your Customers:-
1. Create an appealing design and layout:-
Nobody likes to get into a messy shop. It ruins the customer experience. The same concept applies to online stores. Customers want to be able to navigate through an attractive web site which enables them to easily find what they need? Investing time and money in a well-designed website will bring more customers and they’ll tend to return regularly.
2. Full steam ahead! :-
It’s hard to believe, but sometime the speed of your website can affect your gross sales. If your site tramples one second too, you could lose revenue. According to infographic from KISSmetrics, if an online store is grossing $ 100 000 per day, a one-second delay in loading a page might intersect $ 2.5 million in sales per year. If the speed of your site needs to be improved, consider investing in a content delivery network (CDN), which will increase the availability and performance of content that you offer your customers.
3. Balance between too much and too little product:-
Offer a wide selection of products can do more harm than good. You should strike a balance between providing the products that your customers want and offer options such quantity that they cannot easily find what they need. Simplify as much as possible the task of your customers with a powerful search tool, which will be able to provide results quickly.
4. Your product page as a Sales pitch:-
A good use of visual elements such as photos and videos also helps to get their attention. See your product page as sales pitch. You will enjoy the attention of your customers for a short period, so you need to stir up interest from the start through attractive images and videos.
5. A checkout hassle:-
If you have performed the steps given above and your customer is ready to checkout. Do not breathe a sigh of relief! To avoid dropping the final stages of the buying process, make sure to highlight the shipping charges on your home page or product page. There is nothing worse for a customer than to get to the fund that will pay more for shipping than for the products they buy. In addition, guests enjoy the sites that offer a variety of payment methods, as well as sites that do not require creating an account after you place an order.
By following these tips, you’ll be able to grow your website into a successful company and thus see your efforts rewarded.