How Publishing of Articles in EzineArticles Can Benefit Your SEO Effort

Content writing is one of the most important aspects when it comes to internet marketing. Fresh and quality content is what Google likes most. Content writing is a vast aspect which includes writing articles, blogs, press release and many more. However, here we will only discuss about submission of articles. There are several ways to approach your online marketing strategy and article submission is surely one of them.

There are multiple sites where you can post your articles to get them published. EzineArticles is, without any doubt, most widely visited and popular article site that values crispy, informative and well-written content. Usually, this site covers every familiar subject. Having your work published in EzineArticles will allow you to optimize your SEO Endeavour and money-making potentials.

It is an article site of high ranking and features stringent editorial guidelines. Such sites never allow direct promotion of products and services in the body of work or even through an affiliated link for the same purpose. However, there are still good many ways to go around it. These articles are submitted with an objective to stir up curiosity among people as well as build up brand awareness among the potential readers. To put in other words, these article submission sites are used to drive traffic towards your website which is hyperlinked to your content through an anchor text.

The way to get the best result is to write a string of articles relevant to the particular niche of your business. For example, if you deal in web design and development, you need to write on these topics. Make your content engaging, covering different topics in relation to the same subject. It is your responsibility to dish out unique and current information to be a clear stand-out from others in the same line.

Another advantage of getting your articles published in EzineArticles is this site is often visited by the search engine crawlers. These crawlers are always in search of fresh, informative and quality content. The search engines make their way through the links contained in the body and/or author’s bio to the websites. This process leads to indexing and ranking of web pages, resulting into a high volume of traffic.

It is an open secret that more traffic almost equates to more sales. If the visitors like your articles, they will click on the links and land on your website. The rest is up to designing of your website as well as the content and product portfolio contained in it to convert visit into sale.

Why Dedicated Hosting is the Best Solution for Your Ecommerce Website

Before jumping to the segment how dedicated hosting can benefit eCommerce website, let us first introduce what dedicated hosting is all about. It is a hosting type completely dedicated to your purpose. This is particularly ideal for those who always want to make the most of the coming opportunities for them and their eCommerce websites.

Dedicated hosting refers to a server that provides you with ultimate freedom. You don’t need to worry about if the server will crash or to wait because your server is offering service to others in the line. Some are against going with dedicated hosting while starting their eCommerce websites on a small scale. But what looks like a small enterprise may become a big tree in future. What will you do if it picks up in popularity and there are more items to add to your online store?

It means you should leave room for expansion. So even when you are starting out, consider having support for your eCommerce site through dedicated hosting server which is fully committed to your cause. Now the question is how dedicated hosting can benefit your website and help you edge out your competitors? To learn that, read the rest of the article.

  • You are not alone in league; many are selling products through ecommerce websites. So you need to have a site that enjoys uptime now and always. Involving dedicated hosting for your purpose reduces the possibility of downtime even when the server reaches the mark of maximum traffic volume.
  • Dedicated hosting offers you unlimited space. You can compare it with a large storehouse where you can add new inventories as per you needs. And there is no chance that you will run out of space.
  • Dedicated hosting features flexibility. You can do with your server whatever you like. If you think the server is running slowly, you are allowed to reboot it any time; after all it’s your server.
  • You can change the look of your eCommerce site and also append to and/or modify its functions. You are also allowed to integrate business blogs into the eCommerce website, post images (as many as you want), install flash images. And what is more, you never need to worry about whether stuffing all these will negatively affect your site’s performance.
  • With dedicated hosting, it gets fairly easy to add new products and prices, change contents and manage payment processing.

So if you ever think about creating an eCommerce website, consider dedicated hosting to serve your needs.

How Google’s Updates Can affect SEO Industry & Content Quality in Future

A few months ago, Google decided to introduce encryption on its search service. Needless to say, the decision created ripples in SEO industry.

It was the WebSiteMagazie that first broke the news. They even went on to claim death of SEO in near future but then retreated a bit to point it out that despite being a big change, this data removal has placed on a slow burn though SEO techniques are slowly adapting.

Without any knowledge of which search keywords bring which visitors to a particular page, search engine optimization will emerge stronger than ever as the professionals in this line will have to be more focused on content and management.

In a nutshell, Google has done a good job to better their service.

Google has also introduced other adjustments in their search algorithm including priority of quality over quantity, long-tail keywords etc which back things up, according to analysis. Some are referring to privacy improvements though many are of the view that Google is making effort to enhance value in the index instead of returning anything and everything closely related to a particular keyword-rich search phrase. What is more, Google Keyword Planner and AdWords are still there.

From SEO perspective, Keyword Planner is described as a catch-up tool. In other words, the SEO professionals who base their keyword suggestions on AdWords are placing faith in what are likely to be perceived as the most popular phrases by the AdWords buyers. It means viability of a keyword phrase though the two-fold danger should not be overlooked. The first and foremost danger is that reliability will be missing while building an SEO strategy around it.

Another danger is with removal of keywords from referring URLs, Google will forcefully drive the traffic achieving companies and entire SEO over to AdWords. This will push up prices and the sponsored results are more likely to have high relevance to the visitors.

Should this happen, it will be an AdWords buyer’s market. It implies those with high affordability will out-perform – if not edge out – those who are not so financially fortunate. Those who had a light budget for SEO purpose could get good results by researching on the keywords that worked and leveraging the same in the free index. In absence of this possibility, power will be back to the AdWords clients.

Google’s move is regarded as a good means to value high quality content. And according to many, this is the real intention behind instead of a drive for more profit especially for a company which once sloganed “Don’t be evil”.

How Web Hosting Can Help Any Complex Business Structure

These days, businesses are growing cautious while spending on expensive resources such as hardware, software, networking, equipments and solutions for video conferencing and web space. It needs no mention that managing all these resources simultaneously is pretty difficult and the companies are struggling to reorganize these web resources with an eye on more return on their investment.

When it comes to hosting, a company needs a hosting partner who will take the responsibility of smartly managing all web resources. With so many hosting companies are there, it is no longer a challenge to find out a hosting partner. However, all are not equal in terms of service quality and hiring a dependable partner makes a big difference in availability of your website to the audience, thereby placing your business at a leading place.

Server uptime is very much an important factor for your online-based business. Even if you have a physical set-up but want to reach more of people through internet, it is essential to ensure that your website hardly suffers downtime, especially during peak hour. Fortunately, many web hosting companies help their clients with efficient service in exchange of surprisingly low cost.

They make sure that your website runs fast round the clock. Usually they provide you with unlimited space and guarantee full uptime and high bandwidth. Excellent customer support is also provided to help you during technical issues. These companies have qualified staff to troubleshoot any technical problem and fix it up. The staffs work throughout day and night to ensure that you are never deprived of value-added service. The businesses can take full advantage of these available features to unleash their potential productivity.

The reputed companies in this line offer top-notch hosting packages. Apart from basic features like server installation and technical care, you can also expect some high-end services from these top-flight companies, including telephone support, discussion forum, site suggestions, user groups and product support. And what is more, they provide top-notch service at an affordable price. As an icing on the pudding, some forward-thinking hosting providers offer website design and development service as well.

A major advantage of working with a good hosting service company is they can deal with any kind of problem and mend issues within no time. They fire on all cylinders to build up your IT infrastructure stronger and more reliable. Top-tier companies always aspire more such as having their strong presence online, winging away their business and of course, reputation in market. All these can be achieved through advanced hosting service. There is no doubt that it offers the best solution even to the complex business models.

Keyword Research – Advanced Techniques

Keyword analysis is the first step of SEO work. If you want a good rank in search engine result ladder, choosing the right keywords that are in high relevance with your business type is extremely important.

Majority of time spent for keyword research goes into trying to figure out what the users may type in the search box while looking for content. Choice of words is crucial to search engines as different words serve different purposes and also instruct the search engines what to do – dish out information, make a purchase or anything else.

Now, according to the specific goal of the website owner, an SEO professional may have high traffic flow in mind. The experts can also target those who are more likely to convert to customers. In either of the cases, the SEO experts often find themselves trying to do an uphill task while keeping themselves aware of frequent changes of algorithms, which are meant to produce more relevant results for the users.

The result, in depth, refers to a three-tier balancing act of traffic volume, expenses to achieve that volume and the ratio of buyers to browsers. There are three ways that can be of good help for you to redress the balance a bit:

  • Keyword Fishing – To find new trends for keywords
  • Keyword Mining – To assess visitors’ behavior against emerging keyword trends
  • Combination of Fishing & Mining – An SEM method of ‘bait and create’

Keyword Fishing

The technique is fairly simple. A URL is chosen for analysis and copied into Google Keyword Planner or any such tool. Here, a list of keywords, relevant to your webpage, will be generated. The trick is to choose a suitable URL. Online forums often give better URLs. You can also turn your attention to social URLs and sites.

Keyword Mining

This technique requires in-depth knowledge of filtering as well as ordering capabilities of the specific traffic analysis tool and also keyword analysis tool, which can disclose the search terms that can drive the prospective customers to the webpage in question.

Use the keyword analysis capabilities of Google Analytics or any equivalent tool in combination with the research tool to find out the most suitable long tail keywords.

‘Bait and Create’ SEM

For more effective result, you can also combine both fishing and mining. Choose a high-profile website receiving high organic traffic to optimize content around the high traffic keywords which is a direct result of fishing. After that, use mining to generate a pool of long-tail keywords that can be used to develop content on the main website.