5 Important Tips to Develop a Powerful PR Strategy

As a SEO professional, you may be surprised to know that most of what we do for search engine optimization is actually press reporting or PR. In fact, many of you have never thought that way. However, better it is for us to get out of our preconceived concept about PR. Sooner we throw away the old, rotten idea and adapt to a new one, better it will be for us to gain most from its application and best practices.

However, it is unfortunate that despite evolution in technology and channel of communication, there is lack of acceptance on our part. We must understand though a massive change has already taken place in the way we now communicate with people, it ultimately gets down to a basic – a person is talking with another one. The PR experts know it better how to work with people. Social media is basically a communication channel that can be utilized by PR professionals, lead generators, customer-service spokespersons – in a word, SEO professionals.

PR Strategy – Basic Concept

Public relation too is not a science but an art. There are strict guidelines in regards to XML sitemaps, duplicate content, less time in page loading and many other aspects of search engine optimization. However, in absence of any strict guideline, PR method can vary significantly.

Here we have summed up a step-by-step process of a PR strategy build-up that will produce best results.

Identifying Goals

It makes no sense to create a PR strategy without having a clear understanding of what you want to achieve. Remember, PR is meant to get coverage that would be compatible with a company’s business strategy and marketing objectives as well as support the same.

Identifying Target Markets

It is must for a PR team to do research and prepare a list of the target customers depending on your objectives..

Message & Positioning

Once you are clear about your objectives and have identified the target market, the next task for your PR team is to determine the positioning, which implies how you will brand your content, product or company to the target consumers.

Creating Media List

Next you should compile a list of outlets, which the identified target consumers will go through. The importance of this step can’t be stressed enough. While preparing media list, you should always remember that time is one of the most limited resources. The challenge is to optimally utilize the time for your PR purpose. Your PR team could send generic press release to multiple outlets through a wire service or alternatively, they could pour all of their effort for a highly desired single outlet.

PR Development & Pitching

It is the last stage that requires you to create pitches and PR. Sometimes, a single PR will be enough. However, it will be more effective if you focus your effort on unique, customized press release for every reporter or each kind of outlet.

Keyword Density – Is It Really Important

Choice of right keywords is very important for your SEO success. A keyword refers to a single word or phrase that the online crews input in their search browser to get information about a product or service relevant to the particular term.

However, selection of keyword is not enough and you need to maintain density of the same in the body of your content. Keyword density is considered extremely critical to get a good rank in the leading search engines such as Google, Yahoo and Bing. Each of different search engines has different algorithms which play a significant role in determining the ranking of a particular website in the search result page.

What is keyword density?

Search engines have strict guidelines regarding keyword density and the websites owners, who cross the limit of keyword tolerance, are punished with drop in site ranking. However, Bing and Yahoo usually accept a higher density compared to Google. Keyword density actually refers to how many times you should use the word or phrase on your website or in content taking a tour of the web world. A keyword or keyphrase is usually used after some interval in a website or an article. And keyword density is determined in respect of total volume of words.

In bygone days, many of the SEO experts were almost obsessed with keyword density. They used to devote a good share of their SEO work related time to perfect formulation of keyword density. Surprisingly, they were not much concerned over preparing a list of most effective keywords that will earn them a good ranking. However, things are much changed now and the SEO professionals are equally attentive to finding out the right keyphrases and maintaining the density as specified by the search engines.

Keyword density refers to a procedure of optimizing your web page or any content around a certain keyword phrase. According to the latest rule, the keyword density should be within 1-1.5%, implying that the particular keyphrase will appear 4-6 times in a 400 words long content. There is no universal rule and recipe in regards to keyword concentration as degree of acceptability greatly varies from one search engine to another.

Surpassing the specified limit of keyword density will put search engines on high alert and as a result, your web page, articles and blogs will be considered as spam. This over-stuffing destroys the flow and readability of the language, lowering interest and conversation rate of the readers. This is a serious penalty that you have to pay for an extremely keyword-rich web or SEO content.

Top 3 Reasons to Choose Mozilla Firefox as Your Website Browser

Bygone are those days when Internet Explorer was the only the browser. Different options are available now in this regard. While choosing a web browser, make sure to swoop on one that will offer simplicity and high speed. There are several browsing options available today, including Internet Explorer, Safari, Google Chrome or Opera.

Mozilla Firefox is one of the most well-known and popular web browsers that you can easily download. W3schools suggest over the past seven years, Mozilla has been only next to Google Chrome in terms of the most downloaded browsers. However, one must know and remember that Google is a giant company that can splurge a lot for marketing purpose which is unlikely for Mozilla.

Let us now take a hard look at why Mozilla could be your fist choice as a web browser. Here, we have figured out three most important reasons of skyrocketing popularity of Mozilla Firefox.

Add-ons & Customization: The finest aspect of Mozilla Firefox is you can easily customize and run it the way you prefer. There are several favorite add-ons including an option of creating and viewing PDF files within the browser. Customization is also possible with other web browsers but extensions are not as extensive as what you can experience while using Mozilla Firefox.

Web Development: Firefox is also popular with the website developers. It allows them to view HTML and CSS of a particular part of a website. The users are allowed to view the page coding, ranking and even login information about the online accounts without having to sign up for.

Not much of crashes & bugs: It is accepted on all hands that Firefox suffers less crashes and bugs if compared to other browsers. This web browser is much improved on its predecessors and many of its peers as well in terms of user satisfaction through alternative upload or download. Every setting can be changed to match your exact requirements when you browse internet through Firefox.

Choice varies from one person to another but here, we have presented a generic outlook in regards to Mozilla Firefox. You may prefer one browser to others just because that particular option features a smart look. But keep in mind that all top browsers are almost identical to each other in several aspects except customization. This is what makes big difference between the browsers and place Firefox above all the available options for browsing.

Happy Browsing with Mozilla Firefox!

How to Choose SEO-Friendly Web Hosting

From the view point of online marketing purpose, it is crucial to choose SEO-friendly web hosting. With multiple web hosting options around, some crucial factors must be taken into consideration while selecting a host to represent your website. Here are some guidelines for you to follow while electing a SEO-friendly hosting provider.

Tips #1

Consider your target audience based on geographic features. Are those potential visitors coming from specific locations or all over the globe? In other words, where do they live? This question is crucial to your web hosting choice. This will ultimately decide if you are looking for a high rank in regional or international search engine listing.

Tips #2

Check the IP address type. If you are a starter, it is more likely that you won’t be able to afford a dedicated hosting server. However, if you decide to work with shared web hosting, it will save a great deal of money. A dedicated web server has a slew of benefits, the best of which being high speed and uptime. This will possibly leave a greater impact on ranking in search engine page listing. However, you should know that having a dedicated IP address will inflict a negative effect on your website’s Google ranking. So it will be better for you to have a combination of a dedicated IP address and shared hosting.

Tips #3

You must have a clear idea about the requirements for databases and programming languages. FTP clients and MySQL, PHP database are essential for your website development. Take into consideration all those specific features that the web hosting provider could offer. SSI,.htaccess, . Perl CGI-BIN etc ensure your website’s reliability.

Tips #4

Nothing could be more irritating for the visitors to find out while making a visit to your website that it is not opening or taking a lot of time to load. So make sure to deal with a web hosting provider that guarantees high uptime, say 99.9% – 0.1% downtime is pardonable. If you opt for cheap hosting service at the expense of uptime and performance, you will be putting reputation of your business at stake.

Perform research to find out if the service provider has any redundant connection to minimize the possibility of unavailability of your website. Availability of redundant facilities mean the web hosting provider will make a quick replacement should your existing internet connection get interrupted.

Tips #5

Consider customer support. Is it readily available? Without instant and reliable customer support and technical assistance, you will be in great trouble in times of your needs. A good customer system should be one of your priorities while selecting a web hosting option.

Dedicated Hosting on Windows & Linux

Many companies are offering unlimited and cheap web hosting on dedicated servers. However, the reality is only a few among the users understand what they need to consider while considering hosting service. The basic and most popular hosting options include Windows and Linux. In this article, we will compare between these two most popular web hosting choices to clarify the pros and cons on both sides so that you can make an informed choice for your purpose.

What will work best in your case will depend on the applications you will run on your server, target traffic, content type and the kind of control you expect to enjoy.

OS Choice for Web Hosting

Let us start from installation. Many website owners have a preference for Linux. However, its incompatibility with ASP, ASP.NET, MS SQL also creates problems. Assess the development plans, scope and expected necessary system functions on the back-end to make sure whether Windows-based application will serve your purpose or an alternative option will make an ideal choice for you.

Consider Security

Security is another important feature that can make huge differences between two available options for unlimited web hosting. Windows is considered to be an inefficient OS to deal with security threats and so is often prone to virus and attacks from hackers, placing additional work on the users.

Depending on what kind of information you want to host on your website, consider its security and also calculate the total time to update as well as adjust security measures to deal with more frequent security issues on a Widows-based server. On the other hand, web hosting on a Linux server is not a favorite target for the hackers and also offers enhanced protection against viruses, malware and other kinds of security threats.

Consider Cost

Cost is another factor that makes a big difference between these options. For many users, this is the major factor to sway their decision in favor of a particular type. A Linux OS can beat Windows in this niche as it is an open-source system and so can be set up at free of cost. In case of Windows dedicated hosting, the users are required to pay licensing fees yearly to Microsoft.

If it comes to performance and browser-level experience, both options are at par. But for the users who want to optimize their hosting experience, cost and level of security are considered key factors differentiating the two.