Keyword analysis is the first step of SEO work. If you want a good rank in search engine result ladder, choosing the right keywords that are in high relevance with your business type is extremely important.
Majority of time spent for keyword research goes into trying to figure out what the users may type in the search box while looking for content. Choice of words is crucial to search engines as different words serve different purposes and also instruct the search engines what to do – dish out information, make a purchase or anything else.
Now, according to the specific goal of the website owner, an SEO professional may have high traffic flow in mind. The experts can also target those who are more likely to convert to customers. In either of the cases, the SEO experts often find themselves trying to do an uphill task while keeping themselves aware of frequent changes of algorithms, which are meant to produce more relevant results for the users.
The result, in depth, refers to a three-tier balancing act of traffic volume, expenses to achieve that volume and the ratio of buyers to browsers. There are three ways that can be of good help for you to redress the balance a bit:
- Keyword Fishing – To find new trends for keywords
- Keyword Mining – To assess visitors’ behavior against emerging keyword trends
- Combination of Fishing & Mining – An SEM method of ‘bait and create’
The technique is fairly simple. A URL is chosen for analysis and copied into Google Keyword Planner or any such tool. Here, a list of keywords, relevant to your webpage, will be generated. The trick is to choose a suitable URL. Online forums often give better URLs. You can also turn your attention to social URLs and sites.
This technique requires in-depth knowledge of filtering as well as ordering capabilities of the specific traffic analysis tool and also keyword analysis tool, which can disclose the search terms that can drive the prospective customers to the webpage in question.
Use the keyword analysis capabilities of Google Analytics or any equivalent tool in combination with the research tool to find out the most suitable long tail keywords.
‘Bait and Create’ SEM
For more effective result, you can also combine both fishing and mining. Choose a high-profile website receiving high organic traffic to optimize content around the high traffic keywords which is a direct result of fishing. After that, use mining to generate a pool of long-tail keywords that can be used to develop content on the main website.