All entrepreneurs need to make some important decisions every day. Everything from product design to management is organized with a solid intention of selling a product and building a brand. And while doing so, you forget certain important aspects including your homepage images. Surprisingly for the business owners, this aspect is seemingly simpler but performs a crucial job to shape a brand perception, heavily influence decision making of the customers and profoundly improve rate of conversion.
Creating First Experience
There is an old adage – “you have only one chance to make a first impression” and even in this technology-driven age, there is no way to shrug it off. If you want to make a purchase online, the first thing you will do is to visit the homepage. You will take a quick look at the product profile and its attributes before making a snappy decision whether to buy it or not. Homepage images help in creating a quick and positive impression.
A person, who is either tired or in hurry to make a quick buy, is more likely to be influenced by a visual rather than texts. This is because; it requires more effort to process texts. Moreover, subject, setting, quality and color of visuals also give out some important characteristics to influence the potentials consumers. By placing engaging and relevant images of your products and the individuals who have already used your items, you will be able to capture your visitors’ attention, which will spur further research.
Affecting User Experience
Internet users are the most tired flock as they are constantly pelted by eyeball-grabbing solicitations. Visuals deliver a great deal of information more effectively and efficiently compared to texts, thus commanding instant attention. From that perspective, images are more user-friendly, benefiting both parties involved in online shopping. Visuals are usually pleasant and what is more, these are easy to understand. Through visual presentation of the products, the businesses can gain an improved and interactive web experience.
A combination of usability and effective communication results into building a more positive image of a brand, which will open more engagement opportunities and positively impact future sales.
Conversion is the ultimate goal for every business owner. If the first impression strongly inducts the viewers, they are more likely to stay on your website to enjoy an enhanced browsing experience. Decent web design with interesting and eye-catching visuals will help improve conversion rates and convey brand message. Images on homepage are not just for decoration, rather these are tools to expand your customer base, which will bring in more revenue and enhance brand perception in an effective way.