Have you ever noticed online search pattern? It is getting more and more tailored-made as per online visitors’ personal preference. Physical location plays an increasingly significant role to find out your target audience. Do you know that nearly thirty percent of online searches in Google are local searches? This reasons why telling search engine the location of your target audience is so much important.
There are four ways for a business to implement geo targeting in SEO. Here are those:
ID Address Hosting
If your target group of customers lives in one geographical location, make sure to host your website in the same region. This is because the hosting server’s ID address will be identified as being in the same location as the ID address of internet users in the same area and that way, your website will get priority when users will search for what is relevant to your business niche.
If you give a geo tag to your web page, it will inform Google which particular region the page is targeting. The best advantage of geo tagging is that the users in that particular region can locate your company more quickly in the search results. The geo tag is placed in the header section of HTML on a web page. If you use CMS or content management system for your website update, you would be easily able to add tags with help of CMS interface.
Tags refer to small pieces of data placed on HTML code of a web page. It serves additional information to the search engines and browsers. Language tag tells search engines about which language is used in your website. The language tag is used by Google for the purpose of geo tagging and you can use it in the same way.
Country-Specific Domain Name
The country-specific websites are a good idea if you are targeting international audience. Alternatively, sub-domains can also be used to target customers by location and/or language. For example, if domainname.com is your website and it is based on English language, you can easily target the Spanish-speaking people in their native country by choosing subdomain es. domainname.com to host your pages.
If you use geo tagging techniques as a part of your strategic SEO plan, it will enhance your website’s visibility in the search result pages. Geo tagging is a way to direct your website to local audiences and that brings you quality leads in short span of time.