Lack of professionalism is not always a big matter at workplaces but it matters a lot if clients come into the picture. No one will make a big fuss if you take shoes off under your table. But will it be right for you to greet clients without shoes or unmatched shocks? Surely not! You must slip them back on…..to restore professionalism.
Absence of professionalism becomes a serious issue when you need to be presentable. I understand that it is not always possible for you to adhere to strict standards of professional code and conduct as we, human beings, are always prone to making mistakes. However, it is important to maintain professionalism in front of your customers and the first step to start with is your website.
Don’t Leave Wrong Grammars
Formatting and typos are very crucial. Grammatical mistakes, misspellings, improper use of words, overlapping of texts, improper features, poor navigation – all these are enough to suggest that your website is not professional in look. Reasons for such unprofessionalism are often very simple such as incompatibility of update with website theme (if the site is based on WordPress) or if old Magento version is upgraded.
For potential customers, your website is the window to your company. It will be the first experience for them about your company and through which you can reach your target market on the internet. In case of minor or few mistakes, the customers may not notice them but you need to ensure that any of your target customers never feels that your company is susceptible to mistakes.
Step into a Customer’s Shoes
Think from a customer’s angle. Will you spend your hard-earned money on products/service of a company if its website lacks professionalism? Definitely not! You will suspect that if a company that cannot manage their website will ever be able to deliver products in time. When it comes to reviewing your own website, make sure to maintain high level of professionalism. However, it never suggests that your website will lack fun.
There are several websites which are highly professional but have a lot of fun at the same time. Your website must contain relevant information and convey the right tone that you want it to do. It matters little what you sell, everything boils down to the message that is conveyed to your customers through your website. A website that lacks sales pitch or has no message to relay is everything but professional.
If you fail to decide if your website is professional or not, ask your friend, a professional or take help from an online editing service. Take time to double check your website or anything you post on it.