How to Choose SEO-Friendly Web Hosting

From the view point of online marketing purpose, it is crucial to choose SEO-friendly web hosting. With multiple web hosting options around, some crucial factors must be taken into consideration while selecting a host to represent your website. Here are some guidelines for you to follow while electing a SEO-friendly hosting provider.

Tips #1

Consider your target audience based on geographic features. Are those potential visitors coming from specific locations or all over the globe? In other words, where do they live? This question is crucial to your web hosting choice. This will ultimately decide if you are looking for a high rank in regional or international search engine listing.

Tips #2

Check the IP address type. If you are a starter, it is more likely that you won’t be able to afford a dedicated hosting server. However, if you decide to work with shared web hosting, it will save a great deal of money. A dedicated web server has a slew of benefits, the best of which being high speed and uptime. This will possibly leave a greater impact on ranking in search engine page listing. However, you should know that having a dedicated IP address will inflict a negative effect on your website’s Google ranking. So it will be better for you to have a combination of a dedicated IP address and shared hosting.

Tips #3

You must have a clear idea about the requirements for databases and programming languages. FTP clients and MySQL, PHP database are essential for your website development. Take into consideration all those specific features that the web hosting provider could offer. SSI,.htaccess, . Perl CGI-BIN etc ensure your website’s reliability.

Tips #4

Nothing could be more irritating for the visitors to find out while making a visit to your website that it is not opening or taking a lot of time to load. So make sure to deal with a web hosting provider that guarantees high uptime, say 99.9% – 0.1% downtime is pardonable. If you opt for cheap hosting service at the expense of uptime and performance, you will be putting reputation of your business at stake.

Perform research to find out if the service provider has any redundant connection to minimize the possibility of unavailability of your website. Availability of redundant facilities mean the web hosting provider will make a quick replacement should your existing internet connection get interrupted.

Tips #5

Consider customer support. Is it readily available? Without instant and reliable customer support and technical assistance, you will be in great trouble in times of your needs. A good customer system should be one of your priorities while selecting a web hosting option.

How Publishing of Articles in EzineArticles Can Benefit Your SEO Effort

Content writing is one of the most important aspects when it comes to internet marketing. Fresh and quality content is what Google likes most. Content writing is a vast aspect which includes writing articles, blogs, press release and many more. However, here we will only discuss about submission of articles. There are several ways to approach your online marketing strategy and article submission is surely one of them.

There are multiple sites where you can post your articles to get them published. EzineArticles is, without any doubt, most widely visited and popular article site that values crispy, informative and well-written content. Usually, this site covers every familiar subject. Having your work published in EzineArticles will allow you to optimize your SEO Endeavour and money-making potentials.

It is an article site of high ranking and features stringent editorial guidelines. Such sites never allow direct promotion of products and services in the body of work or even through an affiliated link for the same purpose. However, there are still good many ways to go around it. These articles are submitted with an objective to stir up curiosity among people as well as build up brand awareness among the potential readers. To put in other words, these article submission sites are used to drive traffic towards your website which is hyperlinked to your content through an anchor text.

The way to get the best result is to write a string of articles relevant to the particular niche of your business. For example, if you deal in web design and development, you need to write on these topics. Make your content engaging, covering different topics in relation to the same subject. It is your responsibility to dish out unique and current information to be a clear stand-out from others in the same line.

Another advantage of getting your articles published in EzineArticles is this site is often visited by the search engine crawlers. These crawlers are always in search of fresh, informative and quality content. The search engines make their way through the links contained in the body and/or author’s bio to the websites. This process leads to indexing and ranking of web pages, resulting into a high volume of traffic.

It is an open secret that more traffic almost equates to more sales. If the visitors like your articles, they will click on the links and land on your website. The rest is up to designing of your website as well as the content and product portfolio contained in it to convert visit into sale.

How Google’s Updates Can affect SEO Industry & Content Quality in Future

A few months ago, Google decided to introduce encryption on its search service. Needless to say, the decision created ripples in SEO industry.

It was the WebSiteMagazie that first broke the news. They even went on to claim death of SEO in near future but then retreated a bit to point it out that despite being a big change, this data removal has placed on a slow burn though SEO techniques are slowly adapting.

Without any knowledge of which search keywords bring which visitors to a particular page, search engine optimization will emerge stronger than ever as the professionals in this line will have to be more focused on content and management.

In a nutshell, Google has done a good job to better their service.

Google has also introduced other adjustments in their search algorithm including priority of quality over quantity, long-tail keywords etc which back things up, according to analysis. Some are referring to privacy improvements though many are of the view that Google is making effort to enhance value in the index instead of returning anything and everything closely related to a particular keyword-rich search phrase. What is more, Google Keyword Planner and AdWords are still there.

From SEO perspective, Keyword Planner is described as a catch-up tool. In other words, the SEO professionals who base their keyword suggestions on AdWords are placing faith in what are likely to be perceived as the most popular phrases by the AdWords buyers. It means viability of a keyword phrase though the two-fold danger should not be overlooked. The first and foremost danger is that reliability will be missing while building an SEO strategy around it.

Another danger is with removal of keywords from referring URLs, Google will forcefully drive the traffic achieving companies and entire SEO over to AdWords. This will push up prices and the sponsored results are more likely to have high relevance to the visitors.

Should this happen, it will be an AdWords buyer’s market. It implies those with high affordability will out-perform – if not edge out – those who are not so financially fortunate. Those who had a light budget for SEO purpose could get good results by researching on the keywords that worked and leveraging the same in the free index. In absence of this possibility, power will be back to the AdWords clients.

Google’s move is regarded as a good means to value high quality content. And according to many, this is the real intention behind instead of a drive for more profit especially for a company which once sloganed “Don’t be evil”.

Keyword Research – Advanced Techniques

Keyword analysis is the first step of SEO work. If you want a good rank in search engine result ladder, choosing the right keywords that are in high relevance with your business type is extremely important.

Majority of time spent for keyword research goes into trying to figure out what the users may type in the search box while looking for content. Choice of words is crucial to search engines as different words serve different purposes and also instruct the search engines what to do – dish out information, make a purchase or anything else.

Now, according to the specific goal of the website owner, an SEO professional may have high traffic flow in mind. The experts can also target those who are more likely to convert to customers. In either of the cases, the SEO experts often find themselves trying to do an uphill task while keeping themselves aware of frequent changes of algorithms, which are meant to produce more relevant results for the users.

The result, in depth, refers to a three-tier balancing act of traffic volume, expenses to achieve that volume and the ratio of buyers to browsers. There are three ways that can be of good help for you to redress the balance a bit:

  • Keyword Fishing – To find new trends for keywords
  • Keyword Mining – To assess visitors’ behavior against emerging keyword trends
  • Combination of Fishing & Mining – An SEM method of ‘bait and create’

Keyword Fishing

The technique is fairly simple. A URL is chosen for analysis and copied into Google Keyword Planner or any such tool. Here, a list of keywords, relevant to your webpage, will be generated. The trick is to choose a suitable URL. Online forums often give better URLs. You can also turn your attention to social URLs and sites.

Keyword Mining

This technique requires in-depth knowledge of filtering as well as ordering capabilities of the specific traffic analysis tool and also keyword analysis tool, which can disclose the search terms that can drive the prospective customers to the webpage in question.

Use the keyword analysis capabilities of Google Analytics or any equivalent tool in combination with the research tool to find out the most suitable long tail keywords.

‘Bait and Create’ SEM

For more effective result, you can also combine both fishing and mining. Choose a high-profile website receiving high organic traffic to optimize content around the high traffic keywords which is a direct result of fishing. After that, use mining to generate a pool of long-tail keywords that can be used to develop content on the main website.

Organic Search Engine Optimization – Effective Technique for Online Marketing

Organic search engine optimization refers to the process of improving a website’s visibility on the search engine result pages for targeted keywords. Higher the rank of a website, greater is the chance that it will attract more audience and that is the motto of any business edifice having their parallel presence online.

Understanding Search Engine Optimization in Depth

Search Engine Optimization or SEO (Condensed Form) is a strategic approach towards different tactics in their combined form with a prime objective of effective online marketing. It is a well calculated technical effort to deliver the result to those who always want to be in the vicinity of the internet users. It is a new-age promotional strategy to spearhead your marketing campaign. A professional, called search engine optimizer, works behind the curtain to do organic search engine optimization works. SEO and organic SEO are two terms often used interchangeably.

Why Organic SEO is So Important?

Organic SEO is a modern concept of marketing and applies to those who have their presence on virtual platform. The tactic is aimed at promoting your websites to higher rank. To say in a layman’s language, SEO is a well-integrated marketing effort to make it the first page. It is done to attract traffic, which is closely linked to more sales and profit. As online marketing is a new-age trend, SEO has become a part and parcel of internet promotional services.

Different Methods of Search Engine Optimization

When it comes to organic SEO, two important aspects must be kept in mind. These are the key factors of search engine optimization. An SEO professional should update his knowledge about search engine algorithm as the big BOSS turns leaf too often. It directly affects a website’s ranking if SEO effort is not aligned with new algorithm. Keyword selection is another critical factor. First of all, it is important to know the format of keywords used by the net-savvy people for searching.

There are various methods of search engine optimization – Black Hat SEO, White Hat SEO and Grey Hat SEO. The first one is strictly prohibited by Google whereas white hat SEO is an authentic process to up a website’s position along the result page pecking order. Grey hat SEO is a hybrid of these two types.

A good and effective SEO approach is to make changes in HTML coding and content. This is done by increasing relevance with the specified keywords. Another common approach is to create more inbound links or back links to the website. Content writing and submission of articles are also a common method applied for search engine optimization.