Importance of Geo Tagging for Effective SEO

Have you ever noticed online search pattern? It is getting more and more tailored-made as per online visitors’ personal preference. Physical location plays an increasingly significant role to find out your target audience. Do you know that nearly thirty percent of online searches in Google are local searches? This reasons why telling search engine the location of your target audience is so much important.

There are four ways for a business to implement geo targeting in SEO. Here are those:

ID Address Hosting

If your target group of customers lives in one geographical location, make sure to host your website in the same region. This is because the hosting server’s ID address will be identified as being in the same location as the ID address of internet users in the same area and that way, your website will get priority when users will search for what is relevant to your business niche.

GEO Tag

If you give a geo tag to your web page, it will inform Google which particular region the page is targeting. The best advantage of geo tagging is that the users in that particular region can locate your company more quickly in the search results. The geo tag is placed in the header section of HTML on a web page. If you use CMS or content management system for your website update, you would be easily able to add tags with help of CMS interface.

Language Tag

Tags refer to small pieces of data placed on HTML code of a web page. It serves additional information to the search engines and browsers. Language tag tells search engines about which language is used in your website. The language tag is used by Google for the purpose of geo tagging and you can use it in the same way.

Country-Specific Domain Name

The country-specific websites are a good idea if you are targeting international audience. Alternatively, sub-domains can also be used to target customers by location and/or language. For example, if domainname.com is your website and it is based on English language, you can easily target the Spanish-speaking people in their native country by choosing subdomain es. domainname.com to host your pages.

If you use geo tagging techniques as a part of your strategic SEO plan, it will enhance your website’s visibility in the search result pages. Geo tagging is a way to direct your website to local audiences and that brings you quality leads in short span of time.

How to Make Parallax Scrolling Websites SEO-Friendly

Parallax Scrolling has emerged as one of the latest trend in the industry of web design and development. However, it is often claimed in many online articles and blogs that most of the parallax scrolling websites are not SEO-friendly.

Origin & Definitions of Parallax Scrolling

It was originally developed for video gaming to add ‘special effects’ that will provide the audience with an illusion of depth. The technique moves different layers of images, content or background at different speeds.

Parallax Scrolling & Current Trends in Industry

Without any doubt, parallax scrolling is the current trend in the industry. The trend can be traced back to 2011 when Ian Coyle designed the first Parallax website for “Nike Better World”. The trend is going strong in 2014 and likely to be in style for few more years to come.

A website, despite its good look and great functioning, gets lost in the online crowd of websites if it fails to rank high in search engine result window. One thing you should remember in this regard that most of such websites are not SEO-friendly never means that they can’t be friendly with SEO techniques and tactics.

Here are some more facts about parallax scrolling:

  • Regular on-page SEO requirements like address in footer, schema etc will apply. Make sure to start with SEO architecture before applying the design to the same.
  • If you want to develop a version of your website for mobile, parallax scrolling is not an ideal choice as it will make website heavy. For mobile views, do remember to remove parallax scrolling.

There are three effective techniques to ensure a good rank for your parallax scrolling website.

Technique #1

This technique involves use of JQuery for one page parallax scrolling web design to give it tweaks for search engine optimization.

Advantage: Good solution for one page parallax hosting in need of SEO treatment. It also works well for the small websites that want to avoid hard core and more complicated analytics.

Disadvantage: Never good for in-depth analysis.

Technique #2

It is a very simple technique that requires you to start a SEO web frame and then apply parallax scrolling design effects on every SEO URL.

Advantages: Easy to implement and good for analysis.

Disadvantages: Too much of parallax scrolling will make loading slower.

Technique #3

The last one involves application of parallax hosting on the homepage and then includes other SEO-friendly URLs sans parallax scrolling.

Advantage: Flexible and lightweight website that is easy to create.

Disadvantage: Not optimizing creativity or making the website highly interactive.

Importance of HomePage Images

All entrepreneurs need to make some important decisions every day. Everything from product design to management is organized with a solid intention of selling a product and building a brand. And while doing so, you forget certain important aspects including your homepage images. Surprisingly for the business owners, this aspect is seemingly simpler but performs a crucial job to shape a brand perception, heavily influence decision making of the customers and profoundly improve rate of conversion.

Creating First Experience

There is an old adage – “you have only one chance to make a first impression” and even in this technology-driven age, there is no way to shrug it off. If you want to make a purchase online, the first thing you will do is to visit the homepage. You will take a quick look at the product profile and its attributes before making a snappy decision whether to buy it or not. Homepage images help in creating a quick and positive impression.

A person, who is either tired or in hurry to make a quick buy, is more likely to be influenced by a visual rather than texts. This is because; it requires more effort to process texts. Moreover, subject, setting, quality and color of visuals also give out some important characteristics to influence the potentials consumers. By placing engaging and relevant images of your products and the individuals who have already used your items, you will be able to capture your visitors’ attention, which will spur further research.

Affecting User Experience

Internet users are the most tired flock as they are constantly pelted by eyeball-grabbing solicitations. Visuals deliver a great deal of information more effectively and efficiently compared to texts, thus commanding instant attention. From that perspective, images are more user-friendly, benefiting both parties involved in online shopping. Visuals are usually pleasant and what is more, these are easy to understand. Through visual presentation of the products, the businesses can gain an improved and interactive web experience.

A combination of usability and effective communication results into building a more positive image of a brand, which will open more engagement opportunities and positively impact future sales.

Affecting Conversion

Conversion is the ultimate goal for every business owner. If the first impression strongly inducts the viewers, they are more likely to stay on your website to enjoy an enhanced browsing experience. Decent web design with interesting and eye-catching visuals will help improve conversion rates and convey brand message. Images on homepage are not just for decoration, rather these are tools to expand your customer base, which will bring in more revenue and enhance brand perception in an effective way.

5 Important Tips to Develop a Powerful PR Strategy

As a SEO professional, you may be surprised to know that most of what we do for search engine optimization is actually press reporting or PR. In fact, many of you have never thought that way. However, better it is for us to get out of our preconceived concept about PR. Sooner we throw away the old, rotten idea and adapt to a new one, better it will be for us to gain most from its application and best practices.

However, it is unfortunate that despite evolution in technology and channel of communication, there is lack of acceptance on our part. We must understand though a massive change has already taken place in the way we now communicate with people, it ultimately gets down to a basic – a person is talking with another one. The PR experts know it better how to work with people. Social media is basically a communication channel that can be utilized by PR professionals, lead generators, customer-service spokespersons – in a word, SEO professionals.

PR Strategy – Basic Concept

Public relation too is not a science but an art. There are strict guidelines in regards to XML sitemaps, duplicate content, less time in page loading and many other aspects of search engine optimization. However, in absence of any strict guideline, PR method can vary significantly.

Here we have summed up a step-by-step process of a PR strategy build-up that will produce best results.

Identifying Goals

It makes no sense to create a PR strategy without having a clear understanding of what you want to achieve. Remember, PR is meant to get coverage that would be compatible with a company’s business strategy and marketing objectives as well as support the same.

Identifying Target Markets

It is must for a PR team to do research and prepare a list of the target customers depending on your objectives..

Message & Positioning

Once you are clear about your objectives and have identified the target market, the next task for your PR team is to determine the positioning, which implies how you will brand your content, product or company to the target consumers.

Creating Media List

Next you should compile a list of outlets, which the identified target consumers will go through. The importance of this step can’t be stressed enough. While preparing media list, you should always remember that time is one of the most limited resources. The challenge is to optimally utilize the time for your PR purpose. Your PR team could send generic press release to multiple outlets through a wire service or alternatively, they could pour all of their effort for a highly desired single outlet.

PR Development & Pitching

It is the last stage that requires you to create pitches and PR. Sometimes, a single PR will be enough. However, it will be more effective if you focus your effort on unique, customized press release for every reporter or each kind of outlet.

Keyword Density – Is It Really Important

Choice of right keywords is very important for your SEO success. A keyword refers to a single word or phrase that the online crews input in their search browser to get information about a product or service relevant to the particular term.

However, selection of keyword is not enough and you need to maintain density of the same in the body of your content. Keyword density is considered extremely critical to get a good rank in the leading search engines such as Google, Yahoo and Bing. Each of different search engines has different algorithms which play a significant role in determining the ranking of a particular website in the search result page.

What is keyword density?

Search engines have strict guidelines regarding keyword density and the websites owners, who cross the limit of keyword tolerance, are punished with drop in site ranking. However, Bing and Yahoo usually accept a higher density compared to Google. Keyword density actually refers to how many times you should use the word or phrase on your website or in content taking a tour of the web world. A keyword or keyphrase is usually used after some interval in a website or an article. And keyword density is determined in respect of total volume of words.

In bygone days, many of the SEO experts were almost obsessed with keyword density. They used to devote a good share of their SEO work related time to perfect formulation of keyword density. Surprisingly, they were not much concerned over preparing a list of most effective keywords that will earn them a good ranking. However, things are much changed now and the SEO professionals are equally attentive to finding out the right keyphrases and maintaining the density as specified by the search engines.

Keyword density refers to a procedure of optimizing your web page or any content around a certain keyword phrase. According to the latest rule, the keyword density should be within 1-1.5%, implying that the particular keyphrase will appear 4-6 times in a 400 words long content. There is no universal rule and recipe in regards to keyword concentration as degree of acceptability greatly varies from one search engine to another.

Surpassing the specified limit of keyword density will put search engines on high alert and as a result, your web page, articles and blogs will be considered as spam. This over-stuffing destroys the flow and readability of the language, lowering interest and conversation rate of the readers. This is a serious penalty that you have to pay for an extremely keyword-rich web or SEO content.