Importance of Geo Tagging for Effective SEO

Have you ever noticed online search pattern? It is getting more and more tailored-made as per online visitors’ personal preference. Physical location plays an increasingly significant role to find out your target audience. Do you know that nearly thirty percent of online searches in Google are local searches? This reasons why telling search engine the location of your target audience is so much important.

There are four ways for a business to implement geo targeting in SEO. Here are those:

ID Address Hosting

If your target group of customers lives in one geographical location, make sure to host your website in the same region. This is because the hosting server’s ID address will be identified as being in the same location as the ID address of internet users in the same area and that way, your website will get priority when users will search for what is relevant to your business niche.

GEO Tag

If you give a geo tag to your web page, it will inform Google which particular region the page is targeting. The best advantage of geo tagging is that the users in that particular region can locate your company more quickly in the search results. The geo tag is placed in the header section of HTML on a web page. If you use CMS or content management system for your website update, you would be easily able to add tags with help of CMS interface.

Language Tag

Tags refer to small pieces of data placed on HTML code of a web page. It serves additional information to the search engines and browsers. Language tag tells search engines about which language is used in your website. The language tag is used by Google for the purpose of geo tagging and you can use it in the same way.

Country-Specific Domain Name

The country-specific websites are a good idea if you are targeting international audience. Alternatively, sub-domains can also be used to target customers by location and/or language. For example, if domainname.com is your website and it is based on English language, you can easily target the Spanish-speaking people in their native country by choosing subdomain es. domainname.com to host your pages.

If you use geo tagging techniques as a part of your strategic SEO plan, it will enhance your website’s visibility in the search result pages. Geo tagging is a way to direct your website to local audiences and that brings you quality leads in short span of time.

How Google’s Updates Can affect SEO Industry & Content Quality in Future

A few months ago, Google decided to introduce encryption on its search service. Needless to say, the decision created ripples in SEO industry.

It was the WebSiteMagazie that first broke the news. They even went on to claim death of SEO in near future but then retreated a bit to point it out that despite being a big change, this data removal has placed on a slow burn though SEO techniques are slowly adapting.

Without any knowledge of which search keywords bring which visitors to a particular page, search engine optimization will emerge stronger than ever as the professionals in this line will have to be more focused on content and management.

In a nutshell, Google has done a good job to better their service.

Google has also introduced other adjustments in their search algorithm including priority of quality over quantity, long-tail keywords etc which back things up, according to analysis. Some are referring to privacy improvements though many are of the view that Google is making effort to enhance value in the index instead of returning anything and everything closely related to a particular keyword-rich search phrase. What is more, Google Keyword Planner and AdWords are still there.

From SEO perspective, Keyword Planner is described as a catch-up tool. In other words, the SEO professionals who base their keyword suggestions on AdWords are placing faith in what are likely to be perceived as the most popular phrases by the AdWords buyers. It means viability of a keyword phrase though the two-fold danger should not be overlooked. The first and foremost danger is that reliability will be missing while building an SEO strategy around it.

Another danger is with removal of keywords from referring URLs, Google will forcefully drive the traffic achieving companies and entire SEO over to AdWords. This will push up prices and the sponsored results are more likely to have high relevance to the visitors.

Should this happen, it will be an AdWords buyer’s market. It implies those with high affordability will out-perform – if not edge out – those who are not so financially fortunate. Those who had a light budget for SEO purpose could get good results by researching on the keywords that worked and leveraging the same in the free index. In absence of this possibility, power will be back to the AdWords clients.

Google’s move is regarded as a good means to value high quality content. And according to many, this is the real intention behind instead of a drive for more profit especially for a company which once sloganed “Don’t be evil”.

Google plays the curators of the Online Search

Google is experimenting in highlighting feature articles related to user queries.

 

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Google is experimenting highlighting articles related background to user queries. The preliminary work is done without human intervention: it is made exclusively by algorithms whose role is to separate the wheat from the chaff by aggregating ’original’ web pages , which differ from others who are dealing with the same theme. Currently, the scope of the experiments is initially limited to the United States.

This will involve understanding the issues as well as semantic context, while taking into account to assess the quality of the content, their influence on the web: diffusion on social networks, inbound links. Some sites that currently lack visibility could benefit from this feature that will materialize on the interface of the search engine. This new feature is in line with the Knowledge Graph technology which was introduced in May 2012 and additional elements drawn from a database of billions of facts and entities, constructed from sources like Wikipedia.