Android- The King of Smartphone Market

Android builds its dominance in the global market for operating systems of Smartphones. Around 263.4 million handsets sold out this year. Consumer demand combines the commercial success of many models and multiple initiatives from manufacturers such as Samsung, LG, Huawei, ZTE and Lenovo.



62.5% of Android smartphones elapsed between April and June. Nearly 4 in 10 were wearing the print from Samsung. However, Apple is losing ground: 13.2% of the global smartphone OS market, against 16.6% a year earlier. BlackBerry: the Canadian telecoms manufacturer, which held 4.9% of the market in the 2nd quarter of 2012, has seen its share drop to 2.9%. Despite the commercialization of new products BB10 OS, its sales have lost 11.7% to 6.8 million copies.

Distributions optimized for mobile devices (Ubuntu,Firefox OS , Tizen, Sailfish OS …) could give a new impetus by the end of the year.

The market share of the other OS is less than 0.2%, as noted by Silicon.

Twitter and TV are connected according to Nielsen

Nielsen, a leading global information and measurement company of Dutch origin, tends to show a causal relationship between television and social audiences.



The group has conducted an independent study based on analysis of 221 ​​minute by minute series broadcast during prime time on different TV channels and changing the number of tweets related to the same series. Thus nearly 48% of the episodes on television followed by the study shows their tweet rates increased according to the television audience. Conversely, the volume of tweets associated with episodes has given influenced to the TV audience in 29% of cases.  Paul Donato, director of research at Nielsen, says that there is a mutual influence between the TV audience and Twitter.

“Through the analysis of time series, we saw a statistically significant causal influences indicating a spike in TV ratings can increase the volume of tweets, and conversely, a peak in Tweets can increase TV ratings

This interplay is thus very high in the context of reality programs (44% of the emissions studied). Then there are the comedies (37%), sports programs (28%) and finally the dramas that show the lowest score (18%). These tweets exchanges will in turn capture a new audience who are driven by the discussions on the social network will begin to look at this video content. By using these results, Nielsen hope to demonstrate the effectiveness of the measurement solution comparative hearing SocialGuide Intelligence, used in the study.

“The media and advertisers have begun to invest in social networks in order to get closer to consumers directly.

We believe there are significant opportunities for Nielsen to conduct additional research that will, in time quantify the relationship between television and social media activity. “Concluded Paul Donato.

3 Myths of Online Selling

There are so many myths about sales and sellers. Here are 3 most common myths related to selling:-



Myth on sale 1: We can persuade anyone to buy

Perhaps indeed we can convince some people to buy, but now most of the buyers are savvy with technologies and consumers. Most importantly, you should analyze the potential of the buyer which you are targeting; do they really need your products or services? Shoot for a niche market that you know. You’ll have more success if you target on your product related market.

Myth on sale 2: You have to sell at any price and as soon as possible…

Some sellers want to sell at any price, even sell at a loss and they tend to lower their margins. Do not make this mistake. This is not the best way to retain customers. If you sell what you want at any price just to sell, you will not get away and you will continually losses because customers expect you to reduce your prices. This is not how you reach your sales goals and profitability.

Following a negotiation, if the customer does not agree to pay the minimum price you can accept: go to another client if you insist on selling to that customer than try to negotiate with them.

Myth on sale 3: The price is the main reason to buy

Although the price is generally one of the most important and often the first reasons, it is not always so. Other elements can take over the price, such as quality, appearance, color, material, brand etc.

The most important thing is not the price, but the customer’s perceived value. To find the best price for your product, do tests and see between several awards that best sells.

So remember:



  • Everyone is not your customer. Aim for a niche market and you’ll have more success.
  • Everyone is not a Buyer. So do not think you can persuade anyone to buy anything.
  • This is not a good idea to go into a downward spiral of prices to sell at any price.
  • The price is usually not the first purchase pattern.

So good luck in your sales!